THE 1995 SEGA SCHOOLS MARKETING PROJECT
Videos explaining SEGA to children! Voiced by Andy Crane! Detailing SEGA marketing during the Mega Drive era! Explaining it simply so we can understand! With celebrities like Damon Hill! A mention of the 32X! Loads of brilliant old SEGA adverts! Even an advert that says "To be this virtuous takes Virtua Racing" AND a Virtua Racing 32X bus!!
Sorry about all those exclamation marks, but this discovery is very nearly worth it:
Finally, an excuse to use the term "marketing mix" on the site.
Part Two of the film SEGA created to brainwash the children of 1995 and turn them into a generation of adults that would only buy SEGA hardware. Sadly this initiative failed, so it's back to War Men: Aliens Versus Earth :(
FROM THE FINDER'S MOUTH:
"Found two links on YouTube showing how SEGA sold the various items relating to its brand back when they knew how to do it. The voice-over seems to be done by Andy Crane and on part two there's a clip of Right Said Fred singing their number 55 hit 'Wonderman' which isn't exactly the best example of cross-promotion branding (though it would be considered brilliant by their inept marketing department a few years later). Shame they lost this tape when the Dreamcast came out - Peter Bibbings."
Sorry about all those exclamation marks, but this discovery is very nearly worth it:
Finally, an excuse to use the term "marketing mix" on the site.
Part Two of the film SEGA created to brainwash the children of 1995 and turn them into a generation of adults that would only buy SEGA hardware. Sadly this initiative failed, so it's back to War Men: Aliens Versus Earth :(
FROM THE FINDER'S MOUTH:
"Found two links on YouTube showing how SEGA sold the various items relating to its brand back when they knew how to do it. The voice-over seems to be done by Andy Crane and on part two there's a clip of Right Said Fred singing their number 55 hit 'Wonderman' which isn't exactly the best example of cross-promotion branding (though it would be considered brilliant by their inept marketing department a few years later). Shame they lost this tape when the Dreamcast came out - Peter Bibbings."
Posted by Cmdr_Zorg 2/27/2008 12:23:00 PM
9 Comments:
Oh it's easy to pick on War Men: Aliens Versus Earth, but I notice you don't mention the far superior sequel War Men II: Fighting in Space.
About that radio competition at the end, why was the prize a Master System?
I mean Sega had just released the Mega CD, the 32X is on it's way, not to mention the Saturn a few months after that and it's giving away Master Systems???
At least the girl sounded happy. Might have been the Sonic CD music in the background.
I miss the 90s :(
Almost too sad to watch...
WOW !!...Cheers for this post.Memories indeed!
Those were the F***in days !!
Now....Wheres that DeLorean...need to get back to the 90s quick time !!
SEGA RULES !!
A huge lump of my childhood summed up in two videos. Put me down as one of the brainwashed! So much stuff there I haven't seen since back then, such as the Sonic ketchup and crisps!
What happened to Andy Crane? Did he move into a house with Domenic Diamond only to fall out with him when Domenic betrayed the world by writing for The Sun? Then he moved into the local rec and slept on a bench for five years until Andy Peters spotted him whilst walking his minature Pincher and secluded him in the old CBBC closet with a hammock and some spam?
Im guessing thats the first Andy Crane fantasy writing we've had.
In a couple of weeks.
Damn yeah, heh, I remember that buzz word as well..Marketing mix! ..good times!
I think we've just stumbled on the other occasion at which men are allowed to cry.
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