If there's one thing we really hate it's sexism, particularly when combined with a family activity such as, say, video games.
This MUST be a joke, though? Even the currently LUNATIC Sony surely wouldn't stoop this low? Although the site hosting the ads seems legitimate and serious and not like the sort of site fooled by fakes.
Some proper web site ought to send these PS2 adverts to Sony and ask for a comment on their authenticity. If they are real, that's the massive Sony scandal taken care of for this week.
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It came with the template. Maybe in 2014 we'll jump on board the Twitter train and put that in here. Or a radio. That'd be nice.
As for the mediadrama, feminists bore me shitless too, so it doesn't really matter what they think.
It's all good!
But if you really want a Sony blunder this week, how about the fact that they put up english language adverts in a country where only 10% of people speak the language (and only 60% are literate)
Girlfriends cost less than PS3 too.
Bloody marketing gurus. It never mattered that the console was shit.
And the typography is fucking great on those ads too. And you know that deep down they're probably true - and the shitstorm that will follow will only garner Sony more publicity.
Bastards!
Now thanks to you, I'm happy to have no girlfriend and a ps2 !
I think it's quite a good campaign.. and there are a few girls that are really like that..
In other words, to completely deny the truth because it doesn't fit their wacky idealistic viewpoint.
Nutty bitches.
dxgtryez - Microsoft's new DirectX for people who try really hard but fail.
If they had done this instead of the whole 'This is living' then Sony might have a better image in my eyes at the moment
I like how the feminist says she's 'switched loyalties from Playstation to Nintendo', as if 'Playstation' is also the name of the fucking company. I mean, yes, the Playstation does make practically all of Sony's money these days, but still...
DON'T BE SUPPORTING SONY NOW!
Amen.
I don't know just how biased this site is, so I don't know if the campaign DID in fact have two sides. But if it didn't, I find it odd that they ignore all the female gamers out there.
And it doesn't really tell you anything about PS3. You could buy it (spending a ridiculous amount of money) and feel ripped off. I still don't know any more about it than I did before reading this add.
The only thing you can say is that it's achieved its goal: People are talking about it. It's getting attention. This is what they wanted. So in that respect, it is a successful campaign.
I'm one of those female wackos (albeit a nerdybrand one), and I still find this advertising campaign totally great. Especially considering I had to put up with conversations like that through school and college and such-- where I lived at least, these ads just summed up 80% of the female population in one long sentence.
And it doesn't really tell you anything about PS3. You could buy it (spending a ridiculous amount of money) and feel ripped off.
That's because if it were telling you about the PS3, the ad would read something along the lines of "It's crap and expensive, but at least it cures cancer!"
That, and it's about the PS2.
Plus, the most important part-- if it really described the PS2, it would bore me shitless.
Yeah, all five of them. With all due respect, the data you get from blogs about gender balance in gaming is obscenely granular; it paints entirely the wrong picture for you. The vast bulk of female gamers are on the Wii or the PC, with a strong and growing block on the DS.
There is a pretty good chance that the entire female PS3 constituency has already commented on this article.
Why are they aiming at English in India? Because the locals don't buy game systems which don't have games in their language.
Why are they aiming at men for the PS3? Because women have more sense than to spend enough money for a beater car on a system with crap for games.
Make all the commentary on sexism you want, until you're blue in the face; it's not true, and until you take a marketing class, you'll never understand what's going on here. There's a reason demographics lead straight to money, like a dowsing stick to water. Learn to speak directly to your paying constituency, and you can sell crap to crap farmers.
But seriously.
1) The target demographic for this ad is boys WITHOUT girlfriends who want to feel better about not having girlfriends. The ad really says, "If you have no girlfriend, she'd probably bore you shit less anyway. Get a PS2 and stop hating your single self."
2) There are girls who talk like those ads. They exist. I have met them. It's not sexist in the LEAST to portray them accurately. It's a serious portrayal of a dislikable personality type. There are men who would be bored shitless by that sort of interaction.
Take 1 and 2 together, and I don't even remotely understand why the ads are sexist or even distasteful.
It was for a satellite naviation system. One said "Because she can't read maps", the other siad "Because he won't ask for directions"
I found it amusing that they used both stereotypes. I thought it clever that they would advertise to both sexes.
I'm not particularly offended by this ad campaign because I know that real life doesn't work that way. And like I said, it's achieved its goal. So in that sense, it IS a good ad campaign. People are talking about it. It gets the brand name out there. It has worked. I was merely making observations.
ads are funneez. Sony is still gay.
Rather like the girl in my work who got a DS Lite more because it was pink than because she wanted a DS Lite. It matched her pink mobile, see...
OR MAYBE WE DO.
I think you mean the Playstation is *spending* practically all of Sony's money these days.
mbywqn - navaho indian for 'wife'
There was a chain email that did the rounds, shortly afterwards, with all best entries which may be why some of you think you have seen it before.
The target market for PS1, PS2, and PS3 is made up of teenage boys - lads in the mid 20's age bracket. People in this age bracket are called Generation Y (also know as Generation-Y-should-I-care?) Many kids from generation Y would not doubt find this advert funny and appealing. Especially boys in this age bracket. This is because boys at this age generally lack intelligence, social awareness and respect. I work in advertising and the easiest market to sell to is this gender and age bracket (male teens to 25). All you have to do is make something insulting, sexually orientated or flashy you have records sales. Boys are total suckers.
This advert hardly encourages respect to the fairer sex, but the audience here would lack the intelligence or social awareness for a more sophisticated ad campaign. Lap it up boys!